Improving the box means they’re improving what’s inside.

Graphic Design / Branding / Line Extensions / Accessory Packaging / Technology Design / New York City Design

We wanted to leverage accessories packaging as a strategic asset that reaffirms the importance of accessories in consumers’ lives and signals higher perceived value to customers at the shelf.

How did we do this?

By removing complexity and organize brands to simplify choices, leveraging design to enhance perceived value and elevate the brand and facilitating intuitive merchandising.