Tropicana refreshes its offering with a touch of nostalgia.

Identity Design / Graphic Design / Concept Branding / Food Packaging Design / Pitch Proposal

Tropicana has a long history in America making it easy for all to get fresh orange juice no matter where you live.

Orange juice is a premium breakfast item, the container should visually communicate exactly that. Creating a collaborative partnership by offering the freshest orange juice in combination with the classic shape and colors of Fiestaware, you have the making of an American Classic.

Tropicana wanted to explore how changing the shape and form of its current packaging as well as offer a special glass pitcher might better that point.