Visually updating a brand to communicate to an every evolving culture.

 

Brand Evolution / Brand Identity / Logo Design / Graphic Design

Occasionally all brands may require an updating or a second glance.

Most brands represents a core group of consumers that over time have evolved visually and culturally.

Visually adapting a brand to feel updated yet at the same time still recognizable allows the brand to broaden its communication and reach yet still retain its current following.

Here are a few examples of classic brands that we’ve evolved over time.

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Previous

Verizon

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Gatorade