Understanding the American cracker and biscuit business, through graphic design.

Logo Design / Brand Identity / Brand Strategy / Conceptional Design / Food Packaging

M-Industry is part of the Swiss Migros Group based in Switzerland and is the largest retail and food brand in that country.

They are continually expanding their business world wide and exports quality Swiss products to around 50 countries.

Looking to better understand the American cracker and biscuit business, they asked us to help develop upscale food packaging concepts based on research to develop in that market.

We created a series of food packaging concepts and brand strategies to help break into existing supermarket markets and local demographics based on consumer lifestyles and emerging social trends.