Supporting the safety and success of Americans serving abroad.

Brand Identity / Logo Design / Web Content / Accessory design / Nonprofit Branding / Collateral Design / Charity Branding / Washington D.C. Design

Spirit of America is a U.S. based nonprofit charity run by Mr. Jim Hake. It was founded in 2003 by Jim in response to the attacks of 9/11.

Their mission is to support the safety and success of Americans serving abroad and the local people and partners they seek to help.

Working directly with Jim Hake, this project was to evolve the current brand with a new identity system that included a new logo, color palette, photography, collateral material and website style.