Experiencing the brand by using the venue and its flow of space.

Graphic Design / Interior Branding / Brand Extension / Interior Design / Sports Design / Accessory Design / Photography / New Jersey Designer

United Rentals, Inc. is the largest equipment rental company in North America and recently became a major sponsor at Met Life Stadium in New Jersey.

Given the opportunity to apply their identity to the spaces within the stadiums lounge, concessions and viewer boxes, the idea was to brand with presence and allow guests to experience the brand by using the venue and its flow of space.