Introducing chocolate as the symbol for the traditional American Holiday.

Graphic Design / Brand Identity / Food Packaging / Website Design / Collateral Design / Chocolate Branding / Confection Design / Holiday Packaging

Ruben’s is a global chocolate company that sells products all across the globe. Headquartered in Austria and Switzerland they produce some of the finest chocolate based on a long family history and recipe.

During Thanksgiving, the holiday turkey is the pride of any family gathering. It embodies the love and gratitude shown that day we have for each other and is the center piece of the celebration.

Ruben’s wanted to develop and introduce a hollow core chocolate turkey during the Thanksgiving holidays to include brand identity, packaging, store displays, web development, and social media presence.

Made from lactose-free cream milk from the Alps, the Ruben’s Chocolate Thanksgiving Turkey is to become the chocolate ambassador and symbol of the Traditional American Holiday.

It has a hollow core, filled with an additional sweet surprise. It can be shared by both adults and children.